Meet Dale Carnegie.
Don't get me wrong. As I read the book, I listened closely to the more-than-adequate instructions on how to win friends and even influence people without causing contention or disgruntlement. About halfway through the book, however, I started imagining the person following this advice to a tee or to an extreme, and I only saw Mr. Collins.
It's a fine line to walk: trying to please people and trying to be genuine. Actually, that was a subject addressed in the book. My final recommendation is to read it and follow its advice, but don't turn into Mr. Collins by so doing. Nobody likes Mr. Collins, not even his wife.